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Intro to Tableau – Marketing
28 februari 2020 : 13:30 - 16:00 CET
Tableau for Marketing:
You have daily access to a large amount of data: social media pages, Google AdWords accounts, Google Analytics…the list goes on. However this data is usually messy: you end up having access to a goldmine of potential information but you can’t really get valuable insights from it the way it is.
The solution is easier than it seems. All you need to do is to clean up your data and visualise it.
This Introduction to Tableau is focused on marketing data to help marketers learn how to visualise and understand their data through specific marketing dashboards.
What you can expect:
- Brief introduction to Tableau: what it is, discovering the interface
- How to: build the graphs that can help you: bar charts, line charts, scatterplots and geographical charts
- A look into the future: how you can use visual analytics in your job, daily.
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